Understanding Simple vs Controlled Experiments

An experiment is a scientific procedure used to test a hypothesis, answer a question, or prove a fact. Two common types of experiments are simple experiments and controlled experiments. Then, there are simple controlled experiments and more complex controlled experiments. Simple Experiment Although the phrase simple experiment is tossed around to refer to any easy experiment, its actually a specific type of experiment. Usually, a simple experiment answers a What would happen if...? cause-and-effect type of question. Example: You wonder whether a plant grows better if you mist it with water. You get a sense of how the plant is growing without being misted and then compare this with growth after you start misting it. Why Conduct a Simple Experiment?Simple experiments usually provide quick answers. They can be used to design more complex experiments, typically requiring fewer resources. Sometimes simple experiments are the only type of experiment available, especially if only one sample exists. We conduct simple experiments all the time. We ask and answers questions like, Will this shampoo work better than the one I use?, Is it okay to use margarine instead of butter in this recipe?, If I mix these two colors, what will I get? Controlled Experiment Controlled experiments have two groups of subjects. One group is the experimental group and it is exposed to your test. The other group is the control group, which is not exposed to the test. There are several methods of conducting a controlled experiment, but a simple controlled experiment is the most common. The simple controlled experiment has just the two groups: one exposed to the experimental condition and one not-exposed to it. Example: You want to know whether a plant grows better if you mist it with water. You grow two plants. One you mist with water (your experimental group) and the other you dont mist with water (your control group). Why Conduct a Controlled Experiment?The controlled experiment is considered a better experiment because it is harder for other factors to influence your results, which could lead you to draw an incorrect conclusion. Parts of an Experiment Experiments, no matter how simple or complex, share key factors in common. HypothesisA hypothesis is a prediction of what you expect will happen in an experiment. Its easier to analyze your data and draw a conclusion if you phrase the hypothesis as an If-Then or cause and effect statement. For example, a hypothesis might be, Watering plants with cold coffee will make them grow faster. or Drinking cola after eating Mentos will cause your stomach to explode. You can test either of these hypotheses and gather conclusive data to support or discard a hypothesis.The null hypothesis or no-difference hypothesis is especially useful because it can be used to disprove a hypothesis. For example, if your hypothesis states, Watering plants with coffee will not affect plant growth yet if your plants die, experience stunted growth, or grow better, you can apply statistics to prove your hypothesis incorrect and imply a relationship between the coffee and plant growth does exist.Experimental VariablesEvery experiment has variables. The key variables are the independent and dependent variables. The independent variable is the one you control or change to test its effect on the dependent variable. The dependent variable depends on the independent variable. In an experiment to test whether cats prefer one color of cat food over another, you might state the null hypothesis, Food color does not affect cat food intake. The color of the cat food (e.g., brown, neon pink, blue) would be your independent variable. The amount of cat food eaten would be the dependent variable.Hopefully, you can see how experimental design comes into play. If you offer 10 cats one color of cat food each day and measure how much is eaten by each cat you might get different results than if you put out three bowls of cat food and let the cats choose which bowl to use or you mixed the colors together and looked to see which remained after the meal.DataThe numbers or observations you collect during an experiment are your data. Data are simply facts.ResultsResults are your analysis of t he data. Any calculations you perform are included in the results section of a lab report.ConclusionYou conclude whether to accept or reject your hypothesis. Usually, this is followed by an explanation of your reasons. Sometimes you may note other outcomes of the experiment, particularly those that warrant further study. For example, if you are testing colors of cat food and you notice the white areas of all the cats in the study turned pink, you might note this and devise a follow-up experiment to determine whether eating the pink cat food affects coat color.

The Grocery Market And Natural Food Retail Chain Essay

Conclusion The grocery market and natural-food retail chain that is being represented can be explained though the Porter’s 5 Forces Model because it has categories that are important when describing any industry. Porter’s 5 Forces include supplier power, buyer power, established rivals, new entrants, and substitutes and these can all be used to describe how profitable a firm will be in the industry. Supplier power in this market is high because of the uniqueness of goods. Buyer power in the market is low due to consumers willing to pay more for the niche natural-food goods as opposed to conventional-food goods. There are ample amounts of competitors in the market making profitability harder to obtain, but not impossible. The market for natural-food retail and organic food has been impacted by regulation and certification making new entrants into the market harder to achieve and making it a low chance of new competition. Threats of substitutes in the market is also a low because of the unique organic and natural products that are produced and sold. Power of Suppliers The power of suppliers in this industry have a huge impact on the all companies involved in this market. Organic food producers all raise their goods on their certified cropland and from 1992 to 1997 organic cropland doubled to 1.3 million acres in fruit, vegetables, and other specialty crops leading to higher prices for their goods. Tied along with this, organic meat and poultry rose adding to the uniqueness ofShow MoreRelatedCase Study : Porters 5 Forces1740 Words   |  7 PagesForces When examining the retail grocery industry, there are clear indicators that Kroger’s has a mature market segment. The retail grocery industry has a moderate threat of new entrants. This is because there are very few barriers to enter. However, the investment and market share needed to have a successful startup is difficult to obtain. New companies face high startup costs, government regulation policies, and distribution in regards to the FDA (Food and Drug Administration). Kroger’sRead MoreWhole Foods Market Inc.1231 Words   |  5 PagesINDUSTRY EVOLUTION Whole Foods Market Inc. is a service provider in the grocery industry, which report in the US economy under the North American Industry Classification System NAICS 42441, General-line groceries merchants wholesalers, by the time the company started operations in 1980 supermarkets had a history of 51 years. Supermarkets unlike other type of retail is considered truly American in origin, self service grocery stores are traced back to 1912 in Memphis Tennessee, and it was in 1930Read MoreStrategic Management-Whole Food Market Essay1505 Words   |  7 PagesStrategic Management-Whole Food Market Whole Foods Market competes in the industry of grocery products. As it come to light from the study his industry is highly competitive. This market’s traites are the low prices and convenience are the dominant factors driving consumers to the supermarkets today. The emergence of the supermarkets in the 1930s was result of a three major changes in society: 1.,The shift in population from rural to urban areas.; 2., An increase in disponsable income.; 3., IncreaseRead MoreWhole Foods Market s Vision Essay1672 Words   |  7 PagesWhole Foods Market opened its first store in Austin, Texas way back in 1980. Ever since then, Whole Foods Market has grown to become the world’s largest natural and organic foods supermarket. They have partnered with all kinds of suppliers and customers since they first started that have helped them grow to where they are now. Whole Foods Market’s motto is â€Å"Whole Foods, Whole People, Whole Planet.† This motto makes it clea r what Whole Foods Market’s vision is, and that vision is for a betterRead MoreWhole Foods : The World s Largest Natural And Organic Foods1488 Words   |  6 PagesWhole Foods Whole Foods Market is the world’s largest natural and organic foods retailer with 289 locations in the United States, Canada, and the United Kingdom, articulates its business mission through the following motto: Whole Foods, Whole People, and Whole Planet. The company has stated core values elaborate on this motto: Levens, Michael (2011-01-11). Marketing: Defined, Explained, Applied (2nd Edition). Whole Foods product definition We will begin with mindset, Whole Foods instead of pursuingRead MoreWhole Foods Market Inc.905 Words   |  4 PagesOverview: Whole Foods Market is a retailer company that has one operating segment of natural and organic foods supermarkets. It seeks out the finest natural and organic foods available to maintain the strictest quality standards in the industry, as well as obtain an immovable commitment to unending agriculture. Whole Foods Market has been operating 362 stores within the United States, Canada, and the United Kingdom since 2013. Whole Foods Market offers a wide collection of natural and organic productsRead MoreAnalysis Of The Supervalu Board Of Directors1428 Words   |  6 Pagesboard of directors is to sell off the grocery retail business unit. SuperValu does not have the internal resources to continue competing in this highly competitive industry. The company is also not able to strategically place itself in the market compared to competitors because they are not a low cost leader, nor do they have a premium product. Walmart and Aldi will continue to take revenues from Cub and other SuperValu owned grocers in the future, while Whole Foods and other specialty stores will continueRead MoreWhole Foods Market: It’s Organic Essay1365 Words   |  6 Pagescurrent Whole Foods Market, simply wanted to provide quality healthy food to the American consumer. This was about three decades ago when the first store opened. According to Mackey, making money was not the first priory, but helping people to eat bet ter was. Happily for Mackey and Lawson, the residents of Austin Texas were hungry, no pun intended, for just this type of product. At the time, though there were several small independent healthy food stores, there was not a full sized grocery store. ThisRead MoreWhole Foods Market Inc.1657 Words   |  7 PagesAcct 1 Whole Foods Market Inc. Whole Foods Market Inc. is an American supermarket chain specializing in organic food that opened on Sept. 20, 1980, in Austin, Texas, its current headquarters. Whole Foods Market Inc. has 431 supermarkets among the United States, Canada, District of Columbia, and the United Kingdom. Whole Foods Market has sales revenue of 15.39 billion, total assets of 5.74 billion, and a net income of 536 million in the annual report of September 2015. Whole Foods Market’s commonRead MoreWhole Foods Market Case Analysis1687 Words   |  7 PagesWhole Foods Market Case Analysis Whole Foods Market has received recognition as recent as January 27th 2011 when CNBC aired Supermarkets Inc: Inside a 500 Billion Money Machine. â€Å"Whole Foods is arguably the most influential, and by some measures, the most successful supermarket chain in the world. The specialty gourmet store has grown into a Fortune-300 company offering specialty foods and locally grown organic produce.1† CNBC goes on to state that even â€Å"Established brands like Safeway, Giant Eagle

Orson Wells - 3937 Words

Orson Welles: The Man, the Myth†¦ the Communist? â€Å"One of the most promising artists of our day,† â€Å" One of the most accomplished dramatic artists of the twentieth century, â€Å" and â€Å"A major creative force and ultimate auteur,† were all praises and titles from major media moguls, publications, and critics given to Orson Welles. Not too shabby for someone who hasn’t even turned thirty yet, eh? Right out of the gate Welles proved to be an innovative and artistic force that could hold its own, and even surpass, the heavy hitters of his day. His career seemed to be on a steady incline for almost a decade; however, did his talent and work hit a plateau? Welles was always seen as an active political figure that was not afraid to voice or project†¦show more content†¦In 1941 it eventually became Citizen Kane, Welles’s first feature film and also his most famous and honored role (â€Å"Orson† 8). The film was well received, by almost all critics, and not only did it gain nine Ac ademy Award nominations, but it is also hailed as one of the greatest films ever made. His second film for RKO, The Magnificent Ambersons, also received several nominations, including Best Picture (â€Å"Orson† 9). All of these endeavors would build Orson Welles to a status of high fame and reputation that expanded just the boarders of the United States. Why then just a few years later does Welles leave the country and his opportunities in Hollywood to live in Europe for the next several years of his life? According to Joseph McBride’s What Ever Happened to Orson Welles? A Portrait of an Independent Career, Welles incurred the wrath of right-wing publisher William Randolph Hearst for not only his radio, theatre, and film work, but also his personal and political stances as well. Attacking Hearst and all that he represented within the American ruling elite, in McBride’s words, brought down the wrath of a whole powerful network of right-wing Communist-hunters, including the FBI, the Dies Committee, and the American Legion, all of which were allied with and supported by the vociferously anti-red publisher (McBride 45). Welles’s inability to get a picture off the ground began when heShow MoreRelatedAnalysis Of Orson Wells Citizen Kane1388 Words   |  6 PagesOrson Wells Citizen Kane (1941), is remembered as one of the greatest American films to be made. Its’ revolutionary story line and its new ideas that Orson Welles introduces in the film is what sets it apart from other films created at the time. The film depicts a young man, Charles Kane, who grew up wealthy and who eventually owns a newspaper. Throughout the movie, as hr grows more wealthy and powerful as he ages, he exhibits a distinct weakness that eventually leads to his downfall. Although theRead MoreAnalysis Of The Film Citizen Kane By Orson Wells1303 Words   |  6 PagesIntro I have chosen to use an extract from the film ‘Citizen Kane’, directed by Orson Wells (1941) for this assignment. The technical aspects I have chosen to explore will be the use of both mise-en-scene and editing. Synopsis The clip I have selected from Citizen Kane is a montage scene that shows the protagonist Charles Foster Kane eating breakfast with his wife Emily. The scene is presented in the form of a narrative exposition from the mind of Jedediiah Leland, who is the ex business partnerRead More Citizen Kane By Orson Wells Essay779 Words   |  4 Pagesis one of the greatest films ever made. Orson Wells, at age 25, directed, produced, and starred in this film. Citizen Kane is a memorable film for countless reasons. The film brought about controversy because it fictionalized the life of William Randolph Hearst, a powerful newspaper publisher. The film draws remarkable parallels with his life and his relationship with his mistress. There is also speculation that the film is loosely based on Wells’ life as well. This movie tells the fascinating storyRead MoreOrson s Citizen Kane : The Blackmail Scene1270 Words   |  6 PagesRebecca McKenney Introduction to Cinema Mr. Leigh 30 October 2017 Orson Well’s Citizen Kane: The Blackmail Scene â€Å"â€Å"There’s only one person in the world to decide what I’m going to do – and that’s me.†Ã¢â‚¬  – Charles Foster Kane from Citizen Kane Script by Herman J. Mankiewicz and Orson Welles. Orson Welles’ 1941 classic, Citizen Kane, tells the story of a man named Charles Foster Kane. The turning point of the film is where Jim Gettys attempts to blackmail Kane. The scene demonstratesRead MoreThe Civil Rights Achievements Of The Famous African American Actor, Canada Lee1333 Words   |  6 Pagesbackground as a jockey, boxer, and a musician would set the stage for a major acting career in theater and in Hollywood. More importantly, Lee would use his fame as an actor to promote racial equality through the support of Hollywood magnates, such as Orson Wells, and through the theatrical/literary guidance of Langston Hughes. Lee would be become known for his role in Lifeboat (1944) by Alfred Hitchcock, but he would also get other roles in throughout this historical period. These successes as an actorRead More`` Declaration Of Principles `` By Charles Foster Kane904 Words   |  4 Pagesthis declaration of principles Kane states he will not with hold anything from his re aders and be truthful. Kane believes that with being honest that he will earn the readers trust when other newspapers are hiding the true details from them. Orson Wells leads the audience to believe that Kane craves this attention and desire for worship due to his childhood. Kane was forced to leave home at a young age to pursue better opportunities as an adult. One evening on his way to find his youth KaneRead More Movie Essays - Shakespeares Henry Plays - A Comparative Study of Falstaff on Film1192 Words   |  5 Pagesway the production will be taken by the audience as the treatment of Falstaff is directly related to the understanding of the character of Prince Hal (later Henry V). Kenneth Branaghs Henry V, the BBC versions of parts one and two of Henry IV, and Orson Welles amalgamation Chimes at Midnight all show Falstaff in different lights, producing three different takes, not only on the character himself, but also on the interpretation of Prince Hal, and the entire workings of the production. In theRead MoreCitizen Kane : Fice Of The Inquirer And Somewhere On The Property Of Xanadu1212 Words   |  5 Pagesthe office is empty but for Mr. Kane and Mr. Leland. The office is a solemn and almost depressing place after Mr. Kane’s defeat in the election, just like one may expect after an almost sure victory somehow turned into defeat. In Citizen Kane Orson Welles does a wonderful job of picking out settings and filling them with things that not only enhance the atmosphere of the scene or shot, but also with things that match the time period and makes sense in the grand scheme of the movie. LightingRead MoreThe Role Of Leland Was Played Orson Welles Life Long Friend1306 Words   |  6 PagesThe role of Jedediah Leland was played Orson Welles’ life-long friend, Joseph Cotten, well-known as a stage, radio, television, and film actor. Beginning acting in the 1920s, Cotten later teamed up with Orson Welles at the Mercury Theater in the 1930s, where the collaboration would bring him stardom. Cotten’s acting style was intense, soft-spoken, and chivalrous with a trace of a Southern drawl mixed in. His height, combined with his wavy-haired looks, unconventional features made him perfect toRead MoreEssay on Orson Welles942 Words   |  4 Pages Orson Welles nbsp;nbsp;nbsp;nbsp;nbsp;The term genius was applied to him from the cradle, first by the man who would vie with Orsons father to nurture the talent all agreed resided in the fragile boy.(Leaming, 3) nbsp;nbsp;nbsp;nbsp;nbsp;George Orson Welles was born in Kenosha, Wisconsin on May 6, 1915. He was the second son of Richard Head Welles, an inventor, and his wife Beatrice Ives, a concert pianist. His mother was the child of a wealthy family. She had been brought up to revere

Role of Communication in Effective Leaderships

Question: Discuss about the Role of Communication in Effective Leaderships. Answer: Introduction Project Management is the most effective discipline of the business world which allows the managers to plan, initiate and implement to collaborate all the crucial business units and meet the specific goals of the firm in a defined time period span. This business tool also encourages the leaders to implement the knowledge, skills, tools and techniques to project activities so as to meet the project requirements on time. Communication skills could be considered as the leaders information highway allowing the leaders to deal with their subordinates in both the situations of good times as well as the challenging ones. Through communication, the leaders inspire its followers towards the quick completion of the tasks and operations. The elements of Communication if not handled with care prove to be the biggest obstacle in the maximizing success of a firm. The following report is precisely written to evaluate the actual role of the communication elements and skills in reforming the leadership activities during crucial projects. The prime aim of this report is to unveil that whether the communication factors are the only requirements of the managers to discharge their duties well or these factors need to be accompanied by other factors too. The report in the first few sections talks about the definition of the issue or the problem along with the justification why the topic has been undertaken for the discussion. The Projects aims and Objectives are also discussed to give a candid vision of the details that would be followed. These sections are followed by the Literature review depicting the various authors view over the chosen topic. This section is followed by the Project plan including various Data Collection and Analysis methods that has been used during the project. For a better understanding, the projected timeline would also be di scussed. The last sections will reveal the Outcomes of the Research being carried out followed by the candid conclusion section. Background and Definition of the issue/problem The Researchers in this field have suggested that the effective Communication skills not only help the leaders to transfer the crucial information in a two-way manner but also simultaneously allow the subordinates to understand their roles and responsibilities in the company. The impact of the good communication skills is not only restricted to the subordinates, but the leaders could also use this skill to lure a number of other stakeholders like the suppliers and the investors in a limited time for the projects (Boyaci Aksu, 2009). The successful leaders in the business world use the language and the communication skills to appropriately manage the requirements of the project in the proposed budget and within the allocated time. It is not crucial that how much knowledge a leader posse but the difference is made by the ways in which it communicates these skills and information across all the stakeholders in the company. The Communication not only involves passing numerous orders but at the same time it demands a two-way interaction in which regular feedbacks are gathered from the subordinates to increase their participation in the ongoing events (Team, 2010). Most of the Researchers consider Communication as a pivotal element of the effective Leadership but at the same time the actual role of the Communication has not been made clear. The Researchers are unable to evaluate that what could be the possible consequences of eliminating the communication elements from the leadership qualities. Hence, the report will critically evaluate this issue all possible manner. Communication plays a crucial role is all the facets of business and hence it becomes quite important to build a great communication within the organization and also prepare the employees to deal pleasantly with all the customers and suppliers of the firm. The Communication allows the firm members to build a positive relationship with the stakeholders that last for a longer duration providing great benefits to the company. Without the effective communication skills, it becomes difficult to construct and foster strong relationships in the business world (Beslin Reddin, 2004). When the employees are comfortable at their workplaces then they open up easily and suggest a number of innovative ideas and thoughts. Open Communication allows them to suggest possible changes irrespective of the pressure from the leaders. If the staff members are unable to communicate ideas due to inefficient communication skills, then there are numerous chances that the new ventures and change plans could not be implemented with a full potential. Not only a good ambience is maintained at the workplace but in the presence of good communication skills, the leaders could easily maintain high ethical levels among the staff members by simply reminding them periodically about their goals and their responsibilities towards the firm. Through communication, the leaders encourage the employees and build their morale. The encouraged and well informed employees feel more secure within their role and hence deliver better services than the other counterparts (Wertheim, 2012). Justification of choosing the topic The topic was chosen because through effective communication, the leaders could understand the actual needs and requirements of the subordinates with the firm and hence could devise such rules and policies that are highly oriented to satiate these needs. The other benefit of good Communication needs is to attract the most suitable investors towards the firm so that the company gets a good source of financial resources for its current and upcoming ventures. A good understanding of the actual role of Communication skills will help the managers to work more frequently in improving the skills. Moreover, a good understanding will also allow the managers to incorporate other factors also that will support the communication skills for a longer term (Benna, 2015). It is also crucial to analyze the role of Communication skills in the effective leadership because implementing an effective leadership is a complicated process and it becomes pivotal for the managers to understand the importance of all the factors influencing it. If the actual role of the Communication skills is effectively evaluated, then the leaders could easily build strategies to enhance its role (Agarwal Garg, 2012). Projects aims and Objectives This Business Report has a straightforward aim of analyzing the precise role of the communication skills in building an effective leadership among the current and the potential leaders. This report also aims to evaluate the methodologies that are to be adopted by the firm members to improve the communication skills of the leaders and equivalently satiate the changing needs of the stakeholders. The changing consumers and suppliers attitude towards the business has also compelled the managers to communicate with them and understand their changing needs with the companies in the markets. The objectives of this report are as follows: To evaluate the efficiency of the managers in appealing the customers and the other stakeholders towards the current and the upcoming events in the company (Burnison, 2012). To suggest strategies and the methodologies that could be quickly adopted to improve the communication skills of the leaders. To identify the other potential factors that could be held responsible for building up an effective leadership. This is important because instead of focusing all the resources in enhancing the communication skills, the managers could work over a number of factors side by side for better results. To critically evaluate both the positive and negative impacts of the communication skills in the leadership style so as to implement the best strategies to curb the negative aspects while promoting the positive ones. Literature Review The leaders actually communicate those messages to the subordinates that are already rooted in the values and culture of an organization. The effective communication helps the leaders to maintain a strong bond with the key stakeholders of the company including the employees, customers, strategic partners, shareholders and the media people (Schwieren, 2012). The precise trait of the Communication, every leader must possess are: Significance: The messages being conveyed to the subordinates must reflect about the crucial issues of the firm that has played a pivotal role in the success of the company. Values: The contents of the Communication should highly reflect the actual Mission, vision and the Working Culture of the company. This will help the firm members to easily get acquainted with the goals and objectives of the company and align their services to achieve them in a required period of a time (Miller, 2012). Consistency: The messages that the subordinates receive should point towards the stated values and behaviors of the company. This will allow the followers to have a candid view of the working strategies of the company. Cadence: The communication established between the leaders and the followers should not be temporary rather should maintain regularity. The subordinates should be constantly reminded of their duties towards the firm so that they remain loyal to the company for a longer duration and deliver their best services in times of economic turmoil. The effective leaders exhibit such qualities that allow them to be smart in the industry and at the same time build and motivate teams and get lucrative results for the firm. Good Communication skills allow the leaders to share the vision and plans effectively to the subordinates. When the followers know on which path they have to work, then they are encouraged to deliver best of their services as now they do not have to consider about the failures and hindrances in the implementation of the new ideas and projects. The Communication also allows the managers to convey the important ideas over the inessential ones so that the subordinates know in which sphere they have to work hard (Turkalj Fosic, 2003). When there is no communication gap between the Leaders and the Subordinates then it doesnt take much effort to retain the best talents for the firm. The employee retention is quite pivotal for the firm because the Change Implementation plans could only be implemented if the wise and the experienced staff members are present in the company. The strong Communication bonds are not only built with the subordinates, but the effective leaders also create good bonds with the managers at the same level. The good leaders often communicate all the success and even failures to the ones that are working at the same positions so that they get a chance to learn from the mistakes and at the same implement the success strategies of their coworkers for quick success. Communication is a two-way process in which both the involved entities have to exchange ideas and experiences. The effective leaders are the ones that not only guide the followers towards specific goals but at the same time allow them to contribute effectively in the decision making processes. This helps the leaders to understand the demands of the followers more closely and then transform the companys policies and working strategies accordingly (Philipp, 2013). When Communication skills are installed in the correct manner then the leaders easily find the common ground with the people while maintaining the individuality and integrity of all the stakeholders involved in the decision making process. All the stakeholders could not be handled by adopting a single communication style. The Communication styles are changed depending upon the audience needs and requirements. For instance, while communicating companys policies and working strategies to the employees, the leader needs to be more directive in his communication style (Engen, 2012). It is the basic requirement from a leader that he should identify the audiences and their precise requirements and interests. With the changing demands of the stakeholders the leaders also have to change their leadership styles so as to encourage the respondents to react to meet the goals of the company (Barrett, 2010). Apart from guiding the followers, the leaders have to also develop a good sense of listening. The active listening has always been a crucial element of an effective leadership in which a good leader is required to focus both on the verbal as well as the non-verbal language of the speakers (Abbasi, Siddiqi, Azim, 2011). The listening activity also needs to be done in a critical manner. The leaders need to analyze both the good and bad aspects of the thoughts, ideas and feedbacks given by the stakeholders and work accordingly to deliver good results. The leaders gain a lot of skills and knowledge in their entire career. This gained knowledge is only valuable when it is practically applied when called for. Great Communicators possess a heightened sense of contextual and situational awareness. Most of the great communicators are great listeners which eventually allow them to gather crucial elements of success and implement them in their operations. These elements are gathered directly from the feedbacks they receive while communicating with the firm members over the ongoing projects in the company (Kauppi, 2007). The effective communication skills often equips the leaders with an ability to transform any sort of destructive conflict into a constructive one while aiding the company with more reliable workforce (Jasper, Pentony, lee, 2006). Through positive conflicts, stronger bonds are built which acts as a boon for the company and these people even have a tendency to create a productive working environment in the firm. Moreover the staff members are able to have a refined approach towards the ongoing problems and hence make wise decisions for the firm (Guo Wu, 2015). Methodology The prime impact of the Communication skills on the effectiveness of the leadership can be easily determined by collecting the primary data from the most reliable sources within the company. This source is the employees and the managers working in the firm. Data Collection To collect the most relevant data, the employees and the managers could be interviewed personally and could be asked about their thoughts and opinions over the communication skills and its role in formulating the most effective leadership style. The choice of the data collection method is often influenced by the point of data being collected and the skill of the enumerator (Sykes, 2011). For this purpose, the firm could hire a team of experts that could interview the firm members. The Secondary ways could also be adopted to collect the data and in this a number of research articles and thesis could be referred for a better understanding of the chosen topic (Duncan, 2009). Different researchers have different attitudes towards the issues and challenges prevailing in the business world. For instance some researchers believe that Communication is essential for building effective leadership traits in an employee but at the same time it has not been made clear that what actual role is played by the Communication in influencing the members following the leader. On the other hand, the other researchers believe that it is the Communication only that differentiates a good leader from a bad one and a leader from a follower (Kuncoro, 2006). According to these people the leaders have a clear understanding of the companys vision and aims and they effectively convey these elements to their subordinates who would certainly align their services according to the needs and requ irements of the firm. The researchers who believe in the crucial role of the Communication in the effective leadership also have a strong belief that it is not a good leader that with a lot of practice develops good Communication skills; rather it is the good Communication power that eventually creates a great leader. The power of Communication allows building a great trust among the leaders and followers. When the followers place their trust in their leaders then they easily follows what the leaders preach and even tries to take risks in times of complicated situations. Hence, Communication skills are indispensable part of an effective leadership (Kolzow, 2014). Data Analysis The collected data could be analyzed both in a Qualitative as well as in a Quantitative manner. To analyze the data collected by the secondary sources and the interviews, the qualitative methods are to be used. On the other hand, to analyze the data collected through online surveys, the Quantitative analysis could be used. The most appropriate statistical tool for Quantitative analysis is the Regression Analysis Method in which the independent relationship between the considered variables is precisely analyzed (Mayfield, 2009). This method is undertaken when the research process involves dependent variable and one or more independent variables (Dewan Myatt, 2008). Findings and Outcomes Effective Communication is the key to a successful leadership. Studies by Bass and Bass (2008), unveils that in order to discharge effective leadership activities over the followers, personnel need to have six crucial traits. These traits are: interpersonal skills, personality, intuition, character, task competence and biophysical characteristics. Out of all these six traits, four belongs to the Communication skills. The only aim of the communication is to create understandings among the two entities involved in the communication and create a two-way transfer of information (Froschheiser, 2013). The leaders must understand the vision and the strategic direction of the firm and combine it with the benefits of all the stakeholders of the company. The above discussion suggests that Communication is an integral part of the leadership. This participation could be enhanced or curbed by including the other factors too. These factors are effective Reward policies and Employee Retention schemes that can enhance the Communication skills role in the leadership (Morgeson, DeRue, Karam, 2010). As soon as the leader reaches at the top position, his responsibilities double up and to meet the demands of all the subordinates at a single time, there has to be a great communication among all the business units of the firm. The good communication skills never allow a good leader to fail in times of economic turmoil as he can easily convey the upcoming risks to the followers beforehand only. The isolation at this level may cause barriers to grow which ultimately ends up in a mutual unhappiness. The ill communication often leads to problems associated with motivation, productivity and focus. The followers easily get demotivated with the ongoing trends and changes at the workplace and often fail to give constructive feedback wherever possible (Zaccaro Rittman, 2001). The above discussion has led to a number of outcomes which could be concluded as follows: Leadership is an indispensable part of the firm and to make the leadership styles more effective, a company has to build strong communication skills among its workers. Communication can never be separated from Leadership because in order to govern wisely a leader needs to convey the actual goals and objectives of the company and in return receive the actual feedbacks over the ongoing operations in the company. The Communication needs to be strong within the company but at the same time a strong relationship is to be maintained with the customers and the suppliers too. For this, the employees should also be trained to communicate in a descent manner with the customers (White, 2007). The leadership style could be changed according to the audiences being dealt and according to this change the communication style could also be changed. The communication skills of the leaders could be improved by organizing myriads of Communication Training Courses headed by various experts. These sessions allow the leaders to enhance their knowledge and apply them in different challenging situations. Conclusion Communication skills are important for all the business units of the firm to allow a smooth flow of information across the firm. The Communication skills could be instilled irrespective of the level and position of the employees in the company. The leaders need to maintain a strong bond with all their subordinates so as to understand their actual needs with the firm. A good communication is built as a two-way process in which the strategies are made keeping in mind the needs and interests of both the entities involved in the process. The exchange of ideas and thoughts from both the sides help to create a strong bond that yields a lot of lucrative results for the company. References Abbasi, M., Siddiqi, A., Azim, R. (2011, June). Role of Effective Communications for Enhancing Leadership and Entrepreneurial Skills in University Students. International Journal of Business and Social Science, 2(10), 1-9. Retrieved from https://ijbssnet.com/journals/Vol.%202_No._10;_June_2011/25.pdf Agarwal, S., Garg, A. (2012, August). The Importance of Communication within Organizations: A Research on Two Hotels in Uttarakhand. IOSR Journal of Business and Management (IOSRJBM), 3(2), 40-49. Retrieved from https://iosrjournals.org/iosr-jbm/papers/vol3-issue2/E0324049.pdf Barrett, D. (2010). What is Leadership Communication? The McGraw-Hill Companies. Retrieved from https://online.columbiasouthern.edu/csu_content/courses/business/bsl/bsl4040/12d/uniti_chapter1presentation.pdf Benna, S. (2015, July 01). The 3 communication skills every leader needs to master. Retrieved from https://www.businessinsider.in/The-3-communication-skills-every-leader-needs-to-master/articleshow/47901293.cms Beslin, R., Reddin, C. (2004, December). How leaders can communicate to build trust. IVY business journal. Retrieved from https://iveybusinessjournal.com/publication/how-leaders-can-communicate-to-build-trust/ Boyaci, C., Aksu, A. (2009). The importance of communication within organizations: a research on two 5 star hotels in antalya region. Akdeniz University. Retrieved from https://www.opf.slu.cz/vvr/akce/turecko/pdf/Boyaci.pdf Burnison, G. (2012, April 05). Why communication is essential for great leaders . Retrieved from https://www.theglobeandmail.com/report-on-business/careers/careers-leadership/why-communication-is-essential-for-great-leaders/article4098019/ Dewan, T., Myatt, D. (2008). The Qualities of Leadership: Direction, Communication, and Obfuscation. University of Oxford, Department of Economics. Retrieved from https://personal.lse.ac.uk/DEWANta/downloads/LQ_April.pdf Duncan, K. (2009). Leadership and Communication: Improving leadership and communication Skills for Municipal Managers and Supervisors. AMCTO. Retrieved from https://www.amcto.com/imis15/Documents/Kevin%20Duncan%20-%20Leadership%20and%20Communication.pdf Engen, K. (2012). The role of communication and listening in leadership. Gonzaga University. Retrieved from https://web02.gonzaga.edu/comltheses/proquestftp/VanEngen_gonzaga_0736M_10167.pdf Froschheiser, L. (2013). Communication: The most important key to leadership success . Retrieved from https://www.reliableplant.com/Read/12675/communication-most-important-key-to-leadership-success Guo, W., Wu, N. (2015). Empirical Study on the Effects of Leaders Verbal Communication Style on Employees Job Satisfaction. Journal of Human Resource and Sustainability Studies, 3, 211-227. Retrieved from https://file.scirp.org/pdf/JHRSS_2015122813240719.pdf Jasper, D., Pentony, D., lee, S. (2006). Leadership and communications: Curriculum Content Framework. Retrieved from https://ace.arkansas.gov/cte/informationforms/curriculumframeworks/documents/frameworks/agricultural/leadershipcommunications2006.pdf Kauppi, A. (2007). Transformational leadership. Retrieved from https://www.langston.edu/sites/default/files/basic-content-files/TransformationalLeadership.pdf Kolzow, D. (2014). Building Organizational Leadership Capacity. Retrieved from https://www.iedconline.org/clientuploads/Downloads/edrp/Leading_from_Within.pdf Kuncoro, S. (2006). Culture and Team Leadership Communication Effectiveness: A Cross-cultural Study from Japanese and German Leadership Communication Literature . Retrieved from https://unitec.researchbank.ac.nz/bitstream/handle/10652/1263/fulltext.pdf?sequence=1 Mayfield, M. (2009). The Role of Leader-Follower Relationships in Leader Communication: A Test Using the LMX and Motivating Language Models. The Journal of Business Inquiry, 8(1), 65-82. Retrieved from https://www.uvu.edu/woodbury/docs/theroleofleaderfollowerrelationships.pdf Miller, P. (2012, January). Leadership communication: the three levels. Researchgate journal, 19-21. Retrieved from https://www.researchgate.net/publication/254664129_Leadership_communication_the_three_levels Morgeson, F., DeRue, S., Karam, E. (2010, January). Leadership in Teams: A Functional Approach to Understanding Leadership Structures and Processes. Journal of Management, 36(1), 5-39. Retrieved from https://msu.edu/~morgeson/morgeson_derue_karam_2010.pdf Philipp, L. (2013). Leadership: The Importance of Communication and Sensemaking. Linnaeus University. Retrieved from https://www.diva-portal.se/smash/get/diva2:626235/FULLTEXT01.pdf Schwieren, C. (2012). Communication Leadership. Retrieved from https://www.christiane-schwieren.de/orgbe/Leadershipcommunication.pdf Sykes, A. (2011). An Introduction to Regression Analysis. The Inaugural Coase Lecture. Retrieved from https://www.law.uchicago.edu/files/files/20.Sykes_.Regression.pdf Team, K. (2010). Business communication. Retrieved from https://faculty.kfupm.edu.sa/MGM/yeokkr/files%5CTeaching_Handout_1%20(Introduction).pdf Turkalj, Z., Fosic, I. (2003). Organizational communication as an important factor of organizational behaviour. Interdisciplinary Management Research. Retrieved from https://www.efos.unios.hr/repec/osi/journl/PDF/InterdisciplinaryManagementResearchV/IMR5a03.pdf Wertheim, E. (2012). The Importance of Effective Communication. College of Business Administration. Northeastern University. Retrieved from https://ysrinfo.files.wordpress.com/2012/06/effectivecommunication5.pdf White, D. (2007). Management Communication Skills. University of London Press. Retrieved from https://www.londoninternational.ac.uk/sites/default/files/documents/sample_materials/ba1060_study-guide.pdf Zaccaro, S., Rittman, A. (2001). Team leadership. George Mason University. Retrieved from https://pdfs.semanticscholar.org/5392/b82c7297f13abb83275c3b8f853dfd009f98.pdf